“Cousin Brucie” - America’s Most Famous Radio Personality

broadcasters

Mar 15

Episode Summary

"Cousin Brucie" is synonymous with radio in America. He began and the King of AM radio in the 1960s. He introduced The Beatles at Shea Stadium. He then went on to have a legendary career in FM and Sirius/XM radio

Episode Notes

Robert's guest in this episode is "Cousin Brucie" Morrow, America's #1 and most famous radio air personality! "Cousin Brucie" has done it all in radio, starting out as the leading DJ of the 1960s on AM radio, then moving to FM radio for many years, then blazing a path on Sirius/XM for over a decade, and now back on AM radio.

Robert's song in this episode: "I Wanna Be Your Girl" from East Side Sessions. On each of his albums Robert takes an iconic song from the British Invasion era of the 1960s and reimagines it. Here he took a song by The Beatles called "I Wanna Be Your Man", sung by Ringo in the movie A Hard Day's Night, and gave it a totally new feel including with a female singer.

"Cousin Brucie, Robert’s guest today, had a personal connection to The Beatles. He was the leading radio personality in New York City in the ‘60s on WABC AM, or WABeatleC as it was then known. And he actually introduced The Beatles when they played at Shea Stadium in 1965. Robert’s guest is Bruce Morrow - “Cousin Brucie” - America's #1 and most famous radio air personality. He ruled the airwaves in New York City on AM radio. He then conquered FM radio at WCBS FM for 20-plus years. And if that wasn't enough, he later became an innovator and fixture on satellite radio for over a decade on Sirius/XM. About a year ago, he came full circle when he returned to WABC AM where he continues to host a weekly show. His voice can be heard in a number of movies. He was inducted into the National Radio Hall of Fame and the National Association of Broadcasters Hall of Fame. He’s the One And Only - “Cousin Brucie”.

In this episode, Robert and “Cousin Brucie” discuss:

What it was like to be on the radio at the time of The Beatles and the British Invasion bands. (4:41)
Getting music exclusives from The Beatles ahead of the other stations. (17:05)
His dream to become a doctor, and how that evolved to “healing” people on the radio. (19:51)
How he got his famous theme music from The Four Seasons. (24:00)
His evolution on radio from AM to FM to Sirius/XM and then back to AM. (25:19)
The challenges “Cousin Brucie” has faced during his career. (32:26)
His words of wisdom to all the Dreamers out there. (35:00)

"Today, there’s no such thing as a local radio station." — “Cousin Brucie”

If you enjoyed the show, please Subscribe, Rate, and Review at Apple Podcast, Spotify, or wherever you get your podcasts.

Get your Complimentary DREAM ROADMAP with Robert’s 5 steps to pursue and succeed at YOUR dream. Just click here: followyourdreampodcast.com/dreamroadmap

Connect with the Follow Your Dream Podcast:

Website:https://www.followyourdreampodcast.com

Instagram: https://www.instagram.com/followyourdreampodcast/

Facebook: www.facebook.com/FollowYourDreamPodcast

Email Robert: robert@followyourdreampodcast.com

Follow Robert’s band, Project Grand Slam, and his music:

Website: https://www.projectgrandslam.com

Store: https://www.thepgsstore.com/

YouTube: https://www.youtube.com/user/PGSjazz

Facebook: https://www.facebook.com/projectgrandslam/

Spotify: https://open.spotify.com/artist/04BdGdJszDD8WtAFXc9skW

Apple Music: https://music.apple.com/us/artist/project-grand-slam/274548453