George Schweitzer - CBS TV Head Of Marketing for 30 years

broadcasters

Mar 15

Episode Summary

George Schweitzer had an incredible 48 year career with CBS, the last 30 of which he was the Head Of Marketing and oversaw the network's marketing of every hit show from The Late Show to the Olympics along with the transition to streaming

Episode Notes

Robert's guest in this episode is George Schweitzer, CBS Head Of Marketing for 30 years. George considers himself a Television Archeologist in that his broadcasting experience transcends the eras from over-the-air to cable to streaming. Along the way he has collected enough memorabilia to start a broadcasting museum!

Robert's song in this episode: "I Can't Explain", his reimagined version of The Who's iconic hit. Recorded "live" at the 2018 Nisville Jazz Festival and released on Greetings From Serbia. Robert chose this song because it was one of the greatest hits of the British Invasion era of the 1960s, and Robert's relationship with George extends back to their college years when the music of this era was still in full swing!

George Schweitzer is someone who followed his dream and it led to unparalleled success. As the Head of Marketing at CBS for 30 years, George led the transformation of CBS into America's most-watched network. He led the promotional strategies for a veritable who's who of hit TV shows, including Survivor, CSI, The Big Bang Theory, The Good Wife, 60 minutes, the Late Show, the Grammys the Super Bowl, March Madness, and the Olympics. He's won every major broadcasting award. George and Robert first met in college at Boston University where they both worked for WTBU the campus radio station. Robert was a disc jockey and George was the station manager. Back then everyone knew that George would go on to become a huge success in broadcasting, as he did.

In this episode, Robert and George discuss:

Attaining your dream. (10:25)
The huge shift in television from network control to consumer control. (16:53)
The changes that came to broadcasting from streaming shows. (21:20)
Trusted recommendations outweigh everything. (25:30)
The struggle to get your foot in the door for your dream job. (27:48)
Never give up, be realistic, and realize that success does not happen overnight. (33:30)

"We’re all producers, producers just get things done." — George Schweitzer

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